BrightAds: Profits Over Principles:
How can BrightAds become socially responsible and sustainable?
BrightAds Marketing, a thriving ad agency built on clickbait and stereotypes, faces a reckoning as public outrage grows over its unethical and unsustainable practices.
BrightAds Marketing, a successful digital ad agency, has built its reputation on aggressive, misleading campaigns that exploit stereotypes and target vulnerable groups, such as children. Its practices include promoting unhealthy products, using single-use plastics, and ignoring fair labor standards, prioritizing profits over ethics. As public criticism grows, the company must confront its role in perpetuating harm and consider how to transform into a socially responsible and sustainable organization.
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